The trend in the market is the shift from manual to standardized automated reprocessing of endoscopes and presents a great growth opportunity. This joint venture is about product synergies, channel synergies and geographic expansion. Wassenburg Medical Devices has direct operations nd significant presence in western European countries with their leading edge AERs. Through this strategic alliance with HOYA they will now ave a platform for entry in the world’s largest Endoscopy market, the USA and also into the emerging markets of Asia Pacific, Latin America, Eastern Europe and Middle East Africa. This strategic deal not only widens the portfolio for the HOYA customers but also offers a platform for growth into new markets and new segments. “This is a great match for us and a significant step forward for our global endoscopy strategy,” said Jayant Saha, Senior Vice President, Global BD, PENTAX Medical, HOYA Group. “Wassenburg is a fantastic company. Their management have done a great job building the company and we look forward to taking advantage of the strengths of our combined companies as we expand the product offerings globally into existing and new markets.” The transaction will involve the purchase of more than 50 percent of the shares of Wassenburg Group. The share acquisition is the latest step in HOYA’s plan to gain share in all markets globally and the widening of the product portfolio positions HOYA to capture market share everywhere. “Instilling greater clinical confidence by delivering high performance, reliability and value to our customers is at the core of everything we do,” said Ganesh Ramaswamy, Global President, PENTAX Medical. “Now PENTAX Medical along with Wassenburg look forward to offering seamless product offerings in the field of Endoscopy to our customers.” “We have built Wassenburg into the number one AER company in the Netherlands.” said Arno Wassenburg, MD of Wassenburg Medical Devices BV.
HOYA TO ACQUIRE MAJOR AUTOMATED ENDOSCOPE REPROCESSOR, WASSENBURG GROUP
