Olympus CEO Hiroyuki Sasa (Hiroyuki Sasa) sincerely believe that things will improve his own company in the near future. Business Olympus cameras on production may return to profitability next year, said Mr. Szasz. Hopes are associated with an increase in sales of “mirrorless” interchangeable lens models.
By April 2014 guide Olympus expects sales growth of its “mirrorless” cameras to 1 million units, representing about 5% of the world market. If the company manages to achieve such performance, its operating profit will rise to $ 68 million.
Olympus cameras-2In recent months, sales in the industry chambers rather sluggish, due to the improvement in the quality of the image produced by modern smartphones. Camera for compact devices improved and make increasingly tough competition to traditional cameras. Two consecutive quarters of Olympus cameras business suffered losses and hope for the resumption of profitable activity very positively perceived by investors. To reduce costs the Japanese manufacturer will focus more on the order of components in his longtime partner, Sony.
Olympus focuses on the market “mirrorless” cameras Class High-End, such as OM-D E-M1 and PEN E-P5. Although in its range there are also cheaper and low cost solutions. According to experts, Olympus is able to compete in this segment with giants such as Canon and Nikon.
Even if everything goes wrong optimistic Sasa assured that the company is not going to go out of business anyway. Development of technologies for the cameras is the key for the other direction, medical equipment, which brings Olympus not less income. Recall, Olympus is the world’s largest manufacturer of endoscopes.
