Category Archives: Fujifilm Holdings Corporation

Endoscopy Reducing patient discomfort and enhancing imaging precision

Industry-leading Fujifilm innovations include the transnasal endoscope and double-balloon endoscope. We take a comprehensive approach to endoscopy that goes beyond imaging instruments and technology to provide personalized service, support, and solutions for healthcare professionals.


Stamford, Conn., December 6, 2013 (Booth #615) – FUJIFILM Medical Systems U.S.A., Inc., a leading provider of diagnostic imaging products, will showcase a new Digital Radiography (DR) system, the FDR-flex at the American Association of Equine Practitioners (AAEP) in Nashville, Tenn. Fujifilm’s FDR-flex is a smart and portable DR solution uniquely suited for equine and mixed animal practices because it is lightweight, highly portable, wireless and uses any FDR D-EVO flat panel detector.

“It’s exciting that we can offer a unique product that’s extremely compact and battery-powered. With Fujifilm’s FDR-flex, veterinarians can work with any x-ray machine as our panels automatically sense x-ray,” said Eddie Massetti, manager, Distributor & OEM Sales, FUJIFILM Medical Systems U.S.A., Inc. “The D-EVO panels require lower dose to penetrate and enable veterinarians to cut their exposure times. We’ve seen reductions anywhere from 20% to 40%”

The FDR-flex features Fujifilm’s FDR D-EVO wireless flat panel detector with exclusive Irradiated Side Sampling (ISS) technology and Dynamic Visualization image processing that enhances sharpness while decreasing radiation dose. The FDR-flex can instantly upgrade any analog portable, x-ray room or remote location with exceptional image quality as it does not need any integration or wires to the x-ray unit using Smart Switch technology. The 16 Ib. three piece system consists of a wireless FDR D-EVO flat panel detector, FDX Console workstation laptop and supporting communications box.

“Technology plays a key role in caring for our horses. In our ongoing efforts to offer state-of-the-art service, we are pleased to announce our most recent upgrade: Fujifilm’s FDR-flex,” Christopher B. Miller, DVM, Miller & Associates. “With a portable X-ray unit, we can provide a confident diagnosis at home or on the road, this is important and it allows us to provide the best care available.”

Surgical endoscopy monitor (high-definition)

Fujinon’s new endoscopy system is a new imaging experience. It includes a 23″ monitor for HDTV display of images obtained. The monitor is highly luminous and displays colours brilliantly and even the finest details are clearly recognisable. It converts signals perfectly and provides breathtaking, pin-sharp images.

– It has numerous digital and analogue video inputs
– Two images are displayed simultaneously using picture-in-picture function
– A loop is maintained for lossless connection of monitors
– Monitors are controlled with a remote
– Has a wide viewing angle of 178°
– The reaction time is very fast


FUJIFILM Medical Systems U.S.A., Inc. – Endoscopy Division

The Endoscopy Division of FUJIFILM Medical Systems USA, Inc. provides excellent endoscopic imaging and advanced endoscopic technology for healthcare professionals and the patients they treat in the fight against colon cancer. Colon Cancer Facts: 3rd most frequently diagnosed cancer in men and women; 2nd leading cause of cancer related deaths; 90% of cases occur in people over 50. It’s important to get the recommended screening for early detection.

Fujifilm Displays Advanced Mammography Workstation: Aspire Bellus to Streamline Workflow and Support the Screening and Diagnosis of Breast Cancer at RSNA

The Aspire Bellus, a dedicated breast imaging workstation will be showcased by FUJIFILM Medical Systems U.S.A. Inc. at the 99th annual meeting of the Radiological Society of North America (RSNA) in Chicago, IL. Attendees will be among the first to see the latest addition to Fujifilm’s breast imaging solutions.

“Radiologists require outstanding image quality and highly efficient workflow, and that’s precisely what they get with the Aspire Bellus workstation, which supports the mammography screening and diagnosis of breast cancer,” said David Hotchkiss, director of marketing, Women’s Health, CR, FUJIFILM Medical Systems U.S.A., Inc. “The dedicated breast imaging workstation enables radiologists to easily analyze mammograms and access data that is needed to make confident diagnoses.”

The Aspire Bellus workstation joins Fujifilm’s breast imaging solutions that are designed to improve image quality, streamline workflow and enhance patient outcomes. The workstation is a breakthrough technology offering high quality images, enhanced image reading capabilities, an integrated reporting system and is easy to use. The new features include:
Exceptional display speed of detailed image data;
Customized reading protocols for streamlined reporting workflow;
Intuitive and flexible image layout;
High quality images assisting the user in making an easy and accurate diagnosis
One-click operation for image processing adjustments;
Toggling between current and prior images known as Intelligent Temporal Comparison (ITC)

China Approves Endoscopy Device from Mauna Kea

Mauna Kea Technologies, which develops optical biopsy products, announced today that one of its products, Cellvizio, has received State Food and Drug Administration (SFDA) approval in China, one of the fastest growing, largest medical-device markets in the world. Mauna Kea also announced that it has entered into a strategic partnership with FUJIFILM (China) Investment Co., Ltd., a subsidiary of FUJIFILM Corporation. The partners will work together to develop the Cellvizio market throughout China in various indications.

“We are pleased to add Cellvizio to our broad portfolio of endoscopic products that we offer physicians throughout China,” said Koji Yokota, president of Fujifilm China. “Optical biopsies allow physicians to diagnose and treat their patients in real time and are a true differentiating factor in endoscopy. Cellvizio will complement and enhance our own proprietary suite of advanced endoscopic imaging devices and systems.”

Fujifilm benefits from an exponential growth in its endoscopy market in China and has established strong distribution network all over the country. There are 800 advanced endoscopy centers in tertiary referral hospitals in China, which will constitute the primary target for Cellvizio.

“Fujifilm is the ideal partner to help us penetrate the Chinese market and offer physicians across the most populous country in the world access to Cellvizio,” said Sacha Loiseau, CEO of Mauna Kea Technologies. “Chinese endoscopists have been eagerly waiting for Cellvizio to be available in China. SFDA approval is a significant milestone for the company and strengthens our footprint around the globe, since Cellvizio is now available in more than 40 countries and used by hundreds of physicians.”

Mauna Kea Technologies researches, develops and markets tools to visualize and detect cellular abnormalities during endoscopic procedures. Its flagship product, Cellvizio, a probe-based confocal laser endomicroscopy (pCLE) system, provides physicians and researchers high-resolution cellular views of tissue inside the body. Cellvizio can be used with almost any endoscope. Cellvizio has 510(k) clearance from the U.S. Food and Drug Administration and the European CE-Mark for use in the GI tract, biliary and pancreatic ducts and lungs.

Grand junction gastroenterology endoscopy center

We primarily use two medications to sedate our patients. Fentanyl is given for any discomfort (cramping) you may have. Versed helps patients relax. The combination of these medications helps to make this procedure more comfortable. Dont want to do the bowel prep A good bowel prep is key to a successful colonoscopy. The goal is to clean out the entire large intestine to allow complete visualization. Over the years we have used a variety of bowel preps and feel that our current regime is the safest and most effective at this time. We try to minimize the length of time a patient can’t eat solid food and still allow a good examination. We tell our patients that the short term discomfort of not eating and the process of bowel cleansing are minor compared to the importance of information gained and the potential to prevent colon cancer. Once you start eating normally again after the procedure your bowels quickly return to normal. The Grand Junction Gastroenterology & Endoscopy Center is a State Licensed Facility that meets all the requirements to provide safe, quality health care. Our staff is specifically trained to perform and assist with endoscopic procedures in the area of Gastroenterology. All of our physicians are Board Certified Gastroenterologists.


Fujifilm acquires a Turkish sales agency for endoscopy products

FUJIFILM Corporation (President and CEO: Shigetaka Komori) has announced that it acquired 100% equity in Turkey’s sales agency for endoscopy products, FILMED TIBBI CIHAZLAR PAZARLAMA VE TICARET A.S. (hereinafter “FILMED”), through its European subsidiary FUJIFILM Europe GmbH (President: Junji Okada) on February 28. Filmed has now become a wholly-owned subsidiary of Fujifilm. Fujifilm will launch a direct-sales system for endoscopy products in Turkey.
Filmed has long been a distributor of Fujifilm’s endoscopy products to medical institutions across Turkey. With three domestic service stations, the company has a system capable of providing repair services swiftly and reliably. It has also helped many medical institutions adopt Fujifilm’s cutting-edge endoscopy products, thereby contributing to the advancement of digestive endoscopy in Turkey.
In Turkey, which is expected to continue strong economic growth and expansion in the medical equipment market, Fujifilm will take advantage of Filmed’s direct-sales system to make an integrated and swift deployment of its global strategy for endoscopy systems and related products.
Fujifilm is committed to delivering marketing, sales and repair service operations that maintain close connection with the local market and address its diverse needs without delay, so as to expand its endoscopy business in Turkey into the future.

5 Key Trends in GI/Endoscopy

Industry experts discuss the big trends and developments in gastroenterology/endoscopy today and where they are headed in the future.

This article is sponsored by Endoscopy Division FUJIFILM Medical Systems U.S.A., Inc.

Andrew Ross1. New technology in the field. Technology continues to evolve in several ways, according to Andrew Ross, MD, Section Chief, Gastroenterology and Medical Director, Therapeutic Endoscopy Center of Excellence, Virginia Mason Center, Seattle. One of the most important advances is the idea of “optical” histology.

“The concept is really using the endoscope and specialized accessories to make a tissue diagnosis without the need for a direct biopsy and histopathologic confirmation under the microscope,” says Dr. Ross. “While this concept was introduced several years ago with the advent of technology such as ‘FICE’ and narrow band imaging, newer technologies such as confocal laser endomicroscopy really allow for visualization at the cellular level. Whether these devices will replace the need for true tissue biopsy remains a significant open question.”

Another huge technological evolution for gastroenterology/endoscopy is minimally invasive surgical technique. Procedures once requiring open incisions and prolonged recovery times are now performed in endoscopy suites with less invasive procedures.

“The continued understanding of the submucosal space has allowed for the development and clinical implementation of procedures such as endoscopic submucosal dissection for the treatment of early-stage cancers of the GI tract and per-peroral endoscopic myotomy for patients with achalasia.”

2. Proliferation of service agreements. More GI/endoscopy physicians are participating in multi-year service agreements with hospitals than in the past. These agreements should be carefully evaluated on individual merits and cost effectiveness.

“On the other hand, given the rapid pace that healthcare is likely to change over the next three to five years, locking into a fixed service agreement that does not change with technology or with economic pressures (that may come to bear on suppliers of those services) can work against you,” says Barry Tanner, CEO of Physicians Endoscopy. “It is very much like airlines speculating on the future cost of fuel, depending on how much the market drives the price, it can either be a big win or very costly.”

3. Appropriate cleaning, disinfection and sterilization. Cleaning, disinfection and sterilization is important for achieving good outcomes and quality service for patients.

“Consistent with professional organization guidelines including those from SGNA and federal agency recommendations (such as those described in the FDA/CDC/VA Safety Communication entitled Preventing Cross-Contamination in Endoscopy Processing issued November 2009), healthcare facilities should establish Quality Assurance and Safety Programs with an emphasis on endoscopy reprocessing,” says Keith Nelson, Director, Infection Control and Product Development, Endoscopy Division FUJIFILM Medical Systems U.S.A., Inc. “They should also develop institutional Standard Operating Procedures for the reprocessing and storage of flexible endoscopes based upon device manufacturer’s instructions.”

Institutional quality assurance programs should include, but not be limited to:

• Identification of all staff involved in endoscope activities;
• Staff training;
• Annual competency review;
• Availability and dissemination of reprocessing procedures for all endoscopic equipment.
Kurt Cannon
“Overall, we see that in facilities where strict adherence to training and education for dedicated cleaning, disinfection and sterilization exists, not only can additional efficiencies be found, but the frequency of product repair can also be reduced,” says Kurt Cannon, Vice President, Sales, Marketing and Operations, Endoscopy Division FUJIFILM Medical Systems U.S.A., Inc.

4. Electronic data gathering. Physicians and ambulatory surgery centers are now looking to incorporate electronic systems, for electronic medical records or other software for data gathering, which are expensive and take time and energy to implement. However, the right system can have a big impact on performance measurement.

“You need coordinated EMR so you can pull together the results of all the procedures and compare it to the pathology outcome,” says Michael Weinstein, MD, Vice President of Capital Digestive Care and Managing Partner for the Metropolitan Gastroenterology Group Division. “If you don’t have electronic records then you are doing a lot of manual data collection.”

When ASCs and physicians have their data gathered, they can benchmark against industry standards locally and nationwide to see how they measure up and locate areas of improvement based on the comparison.

5. GI Benchmarking. The payment system of the future is moving away from fee-for-service and moving toward a value-based methodology, according to Tom Deas Jr., MD, Medical Director of Fort Worth Endoscopy Center and Past President of American Society for Gastrointestinal Endoscopy. “If you are paying for value, you have to define and measure quality. We are going to develop more advanced and sophisticated ways of doing that and we are going to rely on information technology more. There will be electronic data warehouses for clinical and claims information that can be analyzed and studied to measure and assess quality performance.

“Then we can compare performance against guidelines and see whether physicians completed the guidelines appropriately. They must administer the right tests and medication for diseases and coordinate follow-up and blood work according to the protocols. It’s fairly easy to take claims data and EHR data and determine if treatment was given in an automated way rather than doing chart searches to sort everything out.

“Additionally, we will begin to take this same approach for endoscopic operations. We will look at what it costs to provide various services and benchmark individual performance against others to determine whether we are achieving the highest level of efficiency for the resources spent.”

Fujifilm showcases world premiere for CMOS image sensor in endoscopy at UEGW 2013 in Berlin

The Endoscopy Division of FUJIFILM Medical Systems Europe will showcase a number of advances at the occasion of the UEG week which will be held in Berlin from 12 to 16 October: at booth Nr. 4, Hall 17, the company will display a line-up of new products and will provide lectures on latest technological advances.

Fujifilm is proud to make use of the over-megapixel customised CMOS sensor. Our experience over many years in optoelectronics and electronic imaging shows the superior quality of this technology and we can expect that our customers will see the difference instantly’ says Kazuhiko Takemura, Head of European Endoscope Department, FUJIFILM Europe.

World Premiere: CMOS image sensor used in flexible endoscopy
The over megapixel CMOS image sensor is used in the new gastroscopy and colonoscopy systems EG-600WR and EC-600WM/WI/WL series. By adapting a CMOS image sensor, the new 600 series endoscopes enable super-high resolution images to be produced. The leading-edge CMOS technology realizes less noise and brilliant images by converting the analog signal to digital in the tip of the scope. During transmission the digital signal is much less affected by any noise from the outside. CMOS Technology also realizes 60 frame progressive video.

Close focus up to 2 mm and improved FICE image

The focus at the edges of an image has been improved, minimizing distortion in observation of a lumen. Through a combination with the megapixel CMOS image sensor, high performance optical system assists various observations ranging from close-up to distant views. Through higher resolution and improved noise reduction, FICE images are more sharp and clear than ever. It enables easier differentiation between lesion-affected and non-affected tissue.

Coloassist II for better insertion into the colon
By adopting ColoAssist II in EC-600WM/WI/WL both force and torque transmission have been improved. Compared to the previous type, gradual stiffness level has been adjusted: it is softer at the distal and harder at operating side, resulting in more efficient transmission.

Double Balloon Endoscopy: new horizons in therapeutic treatments in the small intestine
In 2004 double-balloon endoscopy allowed Fujifilm to turn a long-held dream into reality: the possibility of examining and treating the entire small intestine. The new Double Balloon Endoscope EN-580T is now added to Fujifilm’s line-up of double-balloon endoscopes which has greatly contributed to precise diagnosis and treatment for diseases of the small intestine. A large forceps channel of 3.2 mm provides greater suction performance. The integrated Super CCD sensor ensures vivid and high quality images. Used in combination with FICE the EN-580T enables easier differentiation between lesion-affected and non-affected areas. A newly designed one-touch connector and relocated balloon air feed inlet provides for better operability.

Symposium and booth lectures at UEG week
In addition to the product demonstrations at the booth, Fujifilm will host a Symposium on 14 October under the title ‘New horizons in GI screening and therapeutic endoscopy’.

In addition, booth lectures will be given at 10:35 -11:00, on 14th and 15th October 2013 dedicated to the first clinical experience with 600 series and BEACON needle.

About Fujifilm Medical Systems
Fujifilm is a pioneer in digital diagnostic imaging, and is expanding into the areas of preventive healthcare and treatment. The portfolio consists of Digital Imaging solutions for diagnostics, medical picture archiving and communication systems (PACS), computed radiography, digital radiography, digital mammography, dry imagers, x-ray film and screen, endoscopy systems, clinical chemistry analysers, ultrasound systems, and related equipment technical service as well as technical application support. For more information, please visit